By Mary Jo Adams

Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site. As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list.

This is a list where in website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and catalogs. Here are some tips that can help you build a list of eager subscribers.

Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.

Try to research what people are looking for, these way, you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they new you always have fresh and new things to share with them.

Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.

Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get.

Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people.

Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.

Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next.

If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don’t flood your mailing list with mails so that you don’t annoy your subscribers.

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Copyright © Mary Jo Adams
Publisher of: www.OnSwitchSolution.com Specializing in
Work at Home and Internet Publishing

By Willie Crawford

Most people in the Internet marketing arena know what a squeeze page is. However, most marketers that I’ve seen try to implement one do a terrible job. Therefore they get less than desirable results.

For the uninitiated, here’s a quick definition. A squeeze page is a webpage that, when the visitor “lands” on it, he is asked to opt-in to some type of list in order to proceed further. On some squeeze pages, your only options are to opt-in or leave. On others, you are given a method to continue exploring the site without opting in. Purist would argue that the second type isn’t a real squeeze page.

The rationale behind using a squeeze page is that most Internet marketers realize that the vast majority of visitor will not buy from a site on the first visit. So, these marketers make list building their top priority. If they can just collect the email address, along with permission to follow-up, then they’ll get other opportunities to make the sale later.

A squeeze page, generally, has some enticing bullets on it, and does a thorough job of describing what you’ll be able to access after you enter your data. The enticing offer on the squeeze page, that has the visitor salivating to get at what’s behind that “door,” is essential.

The most effective squeeze pages that I’ve seen, used enticing emails to drive traffic to the sites. These emails were either emailed by joint venture partners, or by the product owner who was introducing a new product.

That email that drove traffic to the squeeze page, sent them there already READY to sign up. That email, if it did its job, thoroughly described what was waiting on the site, and so the squeeze page was only a slight inconvenience. It was not enough of an inconvenience to be noticeably objectionable to those who were already thoroughly sold on the product concept.

The enticing email that does the pre-sell is a step many less- savvy marketers skip. Because their visitors aren’t pre-sold, their conversion rates are much lower than they would otherwise be.

Squeeze pages often experience “leakage” because many visitors knows how to view the page’s html source code, and locate the url of the follow-on webpage. So they can just enter that url to access what’s behind the door.

A good way to prevent this type of leakage (if you want to) is to encrypt the url for that follow-on webpage. Another way to do this is to EMAIL what was promised on the squeeze page. So, if the visitor doesn’t provide an email address (or provides a bogus email address) they don’t get to enjoy what was promised on the squeeze page.

If you’d like to see an example of one of the most effective squeeze pages that I’ve seen lately, check out http://ButterflyMarketing.net

On the page above, notice that if you try to circumvent the squeeze page, you CANNOT just access the information. Instead, you are simply given another chance to opt-in. This is a brilliant implementation of a squeeze page.

By the way, you should go ahead and opt-in at http://ButterflyMarketing.net That way you can study the rest of the process being used. You need to see the full picture in order to set up your COMPLETE process correctly!

One other nice implementation of a squeeze page that I’ve seen is one that passes information from the squeeze page on to the next page. So, the next page that you get to after filling in the form may have your name, or some other personal data, right in the copy on the page.

An example of the above might be a site selling pet toys. The form might ask what type of pet you have and your pet’s name. On the next page, as you read through the copy you might see your pet’s name scattered throughout the page, or you might see mention of the specific type of pet that you have.

The type of squeeze page described above can be very powerful if done correctly. If it’s not too blatant, your visitor may not even consciously notice that the page is personalized and specifically targeting him. For example, if that page only mentions the type of pet that you have, or some other seemingly innocuous fact, the personalization will still make the copy talk to YOU more. However it won’t be as “in your face” as when the copy uses your name.

There is actually a piece of software that will generate this type of squeeze page for you. That way, you don’t have to understand how to set up coding that tells the page how to pass variables from one page to the next. This software is called Squeeze Page Generator. You find it at: http://WillieCrawford.com/squeezepage.html

When you visit the page above, enter your name and email address, and the demo will show YOU what your visitors will see when you use this software on your site.

I’ve tested Squeeze Page Generator on some of my sites, and it DOES increase conversions. I prefer using it where it’s less “in your face” as I’ve described above

When you use Squeeze Page Generator that way, your visitors feel more connected to you and your copy, but they don’t really know why. I think that makes it more effective.

Many online marketers do use squeeze pages, because, while they may irritate a small percentage of your visitors, they have been proven to increase your signup percentages. If they don’t opt-in to your list, then there’s no way for you to follow-up with those who don’t buy on that first visit. Consider adding squeeze pages to your marketing arsenal today.