Maximize Results with Ad Trackers and AutoResponders

June 27, 2007 by Shirley Grant
Filed under: Affiliate marketing, Internet Marketing 

By Dan Snow

Autoresponders and Ad Trackers are powerful tools with proper use and management. Without proper use and management they are absolutely Worthless.

 

They can be the key to a very effective online sales strategy. As with any advertising, there are three keys to success. They are:

1) Test

2) Test

3) Test

Your job as an online marketer is going to be to continually test various subject lines, different copy (the body of your letters) and different offers to see what works best with your particular market.

Why do we test?

The simple fact is whether you are using free advertising, paid advertising, or a combination of the two, my bet is that you don’t really want to waste time OR money on things that just are not working.

 

If you are running one ad, it is pretty easy to see whether or not that ad is working.

 

But if you are serious about making a living online, then you are most likely running several ad campaigns at one time. So when the time comes to renew an ad or run it again, how do you know if it is worth running again?

You may be running twenty different ad campaigns including search engines, banner ads, ffa pages, classified ads, discussion forums, and so on. If your sales stats show you that you made three new sales, you really need to know which of those twenty ad campaigns is pulling their weight.

 

Personally, I run 14 to 20 letters in my Autoresponder. I can tell you EXACTLY which letters produce the best results.

 

I advertise in a few different ezines and I know EXACTLY which ones will give me reasonable results for different offers.

 

I know this because I test and I track my results using my AdTracker. You can do the same, if your online business offers an Ad Tracking program. If not, you can get one of the best online Ad Tracking systems along with unlimited Autoresponders at: http://adtrack.trafficwave.net/t.pl/13176/86359

 

You will need to get into the habit of creating an AdTrack URL for each different ad campaign you are running. It takes just a minute or two and it can really save you a lot of time and money.

 

Instructions for creating AdTrack URL’s can be found in our members areaunder “Training Articles”.

 

Here is how I use mine: I like to promote my report page. So I use: http://www.trafficwave.net/members/profitwave/report.html.

But the viewer opens:

http://adtrack.trafficwave.net/t.pl/13176/84812 which counts every open or click through.

 

I use my Banner Ad, my FFA Page, Guaranteed Visitors, my Signature Files, various classified ads, ezine ads, etc… and they all point people back to my report.html page.

 

The reason I direct people to my report page is because I want to have names and email addresses that I can follow up with on a regular basis.(over 2,100 leads and growing ain’t half bad!).

 

But how do I know which of these ad resources gives me the best results?

 

My FFA Page uses AdTracker #1

My Banner Ad uses AdTracker #2

My Classified ads each use their own AdTracker.

My Ezine Ads each use theier own AdTracker.

 

I even use a different AdTracker URL for each of my Autoresponder letters so that when someone does click through to my order page, I know exactly which letter got them to respond.

 

Make sense?

 

What about ads that don’t produce results?

 

Personally, I try a few revisions on the ad itself. It could be that this particular ad isn’t appealing to the market that is seeing it. By testing different subject lines, different copy, etc… I can do some testing to see if that same market might respond better to a different approach.

 

If my testing just doesn’t get it done after a while, I drop that resource from my list.

 

This way, I can focus on the ad resources that I KNOW are working. AND… I can continue to seek out other ad resources along the way.

 

As you go along, you will begin to see what works best for your offer in various advertising areas and you will begin to build your own list of sites that just “click” for you (no pun intended) and ad copy that really gets you results.

 

THAT is when you are able to consistently send out offers and reasonably expect a solid return. It’s not a perfect science but it sure helps you narrow your focus and THAT is what makes you successful in this business.

 

Why not take a moment and enroll for a 30 Day Trial at No Cost.

http://adtrack.trafficwave.net/t.pl/13176/86359

 

Then, log in to your back office and create a new AdTrack URL for all your Business URLs?

 

When you go to the AdTracker section and click “Create New URL”, a new form comes up on the right of your screen.

 

Enter the URL you want people to go to when they click the link in your ad. If you are promoting your Business properly (and you should be), that URL will be a Website that allows the viewer to order something or request additional information. Here is my example as shown above:

http://adtrack.trafficwave.net./t.pl/13176/84812

 

Assign a “Nickname” call it “Capture Page”. This tells you that this AdTracker is tracking the results from your Website ad.

 

Leave the “Advertising Cost” empty. If you were paying for an ad in an Ezine or a Directory, you could enter the cost of that ad here and this would help you calculate your true cost per response on the ad. Click “Create My AdTracker URL”.

 

The screen will change and you will see your new AdTrack URL created there. It should look something like this:

http://adtrack.trafficwave.net/t.pl/13176/86376

Copy that AdTrack URL and go to your Promotion Letter or message and insert the Ad Tracker URL. Enter this new AdTracker URL where ever you have your URL in your ad.

 

Now, when someone clicks that link, the system will add a count of “1″ to your Adtracker stats and send them to your real URL.

 

This way, you can log in to your back office and see at any time exactly how many people have responded to your Ad message.

 

See how that works? You can use this same process to create and use an AdTrack URL for each of your Promotional letters and any other online advertising campaigns you are going to be running.

 

Just another Support tool from Action Marketing News.

 

Yours in success, …Take Action!

 

Dan Snow, Editor - Publisher

Action Marketing News Ezine

( with credit given to Mr. Brian Rooney, TrafficWave.net )

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