Blog Promotion: 7 Strategies That Work By Jack Humphrey
Filed under: Blogging, Getting Links, Traffic Generation
I just finished looking at my stats and thought I would
show you where my traffic is coming from and what
marketing tactic I used to get it.
Below are only the things that produced visitors to my
site in the last 48 hours. Nothing theoretical
whatsoever.
1) Search Engines
Yesterday was my biggest day yet with this new site
platform and the performance is unlike anything I have
ever experienced before.
I had more search engine traffic from more phrases in
one 48 hour period than ever.
>From very nice short tail keywords like “video
syndication” to fat long tail phrases like “how to get
more friends on myspace.”
And everything in between.
How do I do so well in the engines?
I use the very best publishing system on Planet Earth.
Nuff said.
2) Article Syndication
LOL - right? Wrong. Article syndication is still a very
powerful traffic driver if you do it properly.
Rather than try to be on every article directory on the
web, I go for the most important article directories on
the web.
I also write the best content I can on highly relevant,
topical, hot issues in my niche.
I do not wirte and syndicate articles for links. I
write for traffic. Huge difference most people
completely ignore.
I syndicated this article over the weekend and am
getting traffic from the following article sites:
* GoArticles.com * Ezinearticles.com
I will get traffic from many others, but I am only
showing you today what happened to drive real targeted
traffic in the last 24 hours. (People don’t do this
anywhere else that I know of by the way!)
I syndicate my articles exclusively with
SubmitYourArticle.com.
3) News Readers
Because I have several feeds to choose from, and a wide
range of related topics I publish on, I have feed
subscribers on all kinds of readers.
In the last 24 hours I have gotten traffic from people
using feed readers from:
* Yahoo * Google * Bloglines * Delicious, and *
different versions of desktop readers like
MyWebTop.com.
4) Links
I’ve gotten significant traffic in the last 48 hours
from sites such as:
* BradFallon.com * CreativeBits.org *
WillieCrawford.com * MichelFortin.com
and many many others.
These are link partnerships or just people pointing to
specific posts here and commenting on their blogs.
The better your content, the more people comment and
trackback your site. So good content equals good link
traffic.
5) TrafficSwarm
I get a good amount of traffic each day from
TrafficSwarm, which is no new kid on the block.
I have tested the traffic from this service and opt-in
rates are good, meaning the traffic isn’t junk traffic,
if you were wondering.
They have a free and paid version. Don’t bother with it
on the free level. It is extremely inexpensive traffic
compared to Adwords and Co-registration, and there are
other benefits of membership aside from direct traffic
and subscribers.
6) Video Syndication
I have been doing screen capture blog marketing videos
lately and syndicating them on all the free video
sharing sites available.
Since I started (I have only done 4 so far) I can
attribute top 10 rankings in Google for terms like
“blog marketing videos” and many others to this
marketing tactic alone.
Since video sharing sites are all popular (none of the
sites I syndicate videos to are under PR5, most PR6 or
higher) the links are worth a lot and the traffic is
great each time I submit a video.
Video syndication will be one of the buzz phrases of
2007. Glad I am in the top 10 for that phrase too!
7) Tagging and Pinging
Or simply posting properly and showing up automatically
(and practically instantly) in places like Technorati
which track blogs, is a big daily traffic driver.
Right after I post this I will see traffic from
Technorati and other sites that I ping.
Kind of encourages me to post regularly knowing every
post brings me more traffic and another chance to score
in the engines for more keywords.
If you don’t know how this is all done, the best
information available on the subject is from Sean Wu.
Again, the above tactics all resulted in real, live,
free targeted traffic to the Friday Traffic Report in
the last 48 hours.
Thought you’d like to see what is working based on my
actual log files rather than more theoretical pieces
from people who don’t necessarily use the tactics they
push to drive traffic to their own sites.
—About Jack Humphrey—
Jack Humphrey is the editor of the Friday Traffic
Report. He teaches blog marketing, social marketing,
and link building strategies. Stop by and subscribe to
his blog at http://www.jackhumphrey.com
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Directory Submissions that Matter
By Sharon Housley Links from different directories have different values. A webmaster's time is limited, and most webmasters want to get the biggest bang for their bucks. So where should they start when it comes to directory submissions? Search engines assign value to links from the various directories differently, so how do you spend your time where it matters most? Yahoo Yahoo is still, to some degree, the king of directories. Whether a Yahoo directory link is worth "paying for" is still a debatable question, but there is no doubt that a link from Yahoo is worth the effort. Do not leave a Yahoo link to automated submission software -- take the time to manually submit your links to the Yahoo Directory. Yahoo Directory -http://www.yahoo.com/ DMOZ Amazingly, it appears that DMOZ is still relevant. While some webmasters complain that DMOZ is outdated, it is apparent that a DMOZ link still matters to the larger search engines. DMOZ is a human-edited directory with different editors for each category. As such, patience is critical to obtaining a listing. Editors can become annoyed when sites are submitted multiple times, and before they've had the opportunity to review the quality of the content. Some editors work quicker than others, so be patient and polite, and you may get lucky with a DMOZ listing. DMOZ - http://www.dmoz.org/ Wikipedia A legitimate link that stays in Wikipedia is very desirable. Wikipedia is a human-edited online encyclopedia. Wikipedia links are very difficult to obtain, and even more difficult to retain. But if you build a unique quality resource on a niche subject, you might find yourself linked on a page in Wikipedia. Wikipedia - http://www.wikipedia.com/ Major Download Websites The major software download websites are all capable of driving traffic, and can impact a websites popularity. Make sure to manually submit your software to these three major download websites: Download.com - http://www.download.com/ Tucows.com - http://www.tucows.com/ Softonic.com - http://www.softonic.com/ Popular Directories The more popular the directory, the better the link is considered to be. Link popularity matters, and a link from a webpage with a high page rank (as determined by the Google Toolbar) is desirable. You can assess the general popularity and value of a directory by viewing the page rank of the webpages on a website. Related Niche Directories Websites that are an authority on related subject material are great sources of web traffic. Conduct very specific searches to locate popular niche directories. Where To Find Important Directories There are a number of resources designed to assist webmasters in finding both free and paid directories that will accept submissions. Use the following resources to boost your directory listings: Web Search Engines - http://www.web-search-engines.net/ One-Way Text Links - http://www.onewaytextlink.com/links.php?type= free&pagenum=1 Business Seek Business Directory - http://www.businessseek.biz/page.php?page=web-submit About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.
5 New Rules For Link Building
There’s no doubt, one way links work for search positioning. But, have you considered that what works today may not work in the future? One exciting aspect about search engines is that nobody really knows everything. That leaves room for webmasters who are willing to research, test, and put into practice the best search engine optimization techniques.
These five rules for one way linking can help steer you in the right direction.
Rule #1: You have to be proactive. Google considers a high quality link something you have to earn. You earn these links by partnering with sites. In order for a partnership to work, you have to develop a relationship. I think more webmasters are open to establishing vital community relationships. It takes trust and a lot of patience for these relationships to build. Focus on what you can do for someone else first.
7 Ways To Get One-way Links To Your Site
One way links will help you gain better rankings in the major search engines. Here are 7 ways to get them :
1. Write articles
Writing articles alone won’t get you one way links, but if you submit it to articles database online, you will gain many one way links. The article database site will give you a link back AND the webmasters who reprint your article on their site will also give you a link back! If you write and article with a catchy title or in-demand content, you can get published hundreds of times online, which will give you tons of backlinks.
2. Participate in forums
In forums, you can usually have a link in your signature. This used to work extremely well about a year ago. Today, it is not as efficient, but it can still be good to do it sometimes on highly popular forums.
3. Participate in blogs.
Blogs are similar to forums. They get spammed a lot, but if you take the time to write useful comments on some of them, you can get some good one way links out of it.
4. Ask for it!
Do some research online for sites in your industry with a high ranking in the search engines. Send an email to the webmaster and tell them you think your site could be of interest to their readers, and ask them to put a link up! This can be time consuming, but it can sometime get you link on very high ranking sites.
5. Submit to directories
Also a time consuming job, but manually submitting to directories will get you many owe way links because a lot of them don’t ask for a link back. Don’t use a software to automate the submission though, because you can actually hurt your ranking doing that.
6. Write useful content
If you have very interesting content, or a cool tool on your site, people will naturally link to it!
7. Give testimonials
If you use a product, or read a book, and really like it, send a nice testimonial to the website owner. Many will give you a link back on their sale page. This gives you a one way link and often, quite a bit of traffic because people are curious to find out more about the person who gave a testimonial!
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Stephanie Hetu Article Source: http://EzineArticles.com/?expert=Stephanie_Hetu |
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