What’s In Your Marketing Arsenal?

June 26, 2008 by Shirley Grant
Filed under: Internet Marketing 

By Liz Tomey

This should be a question that everyone asks himself or herself. What is in my marketing arsenal? Let’s first talk about what a marketing arsenal is.

An arsenal as defined by http://www.nps.gov/prsf/history/glossary.htm is a building or establishment for manufacturing, storing, repairing, and issuing arms and ammunition.

A marketing arsenal defined by me is a “database” that includes all of my techniques and tactics for making money online.

My marketing arsenal isn’t technically a “database”. It’s a folder on my computer labeled “Marketing Arsenal”. Inside this arsenal, I have other folders with different labels like:

List Building Traffic Generation Adsense Revenue Niche Research Product Creation

… and a few other ones. Inside each of these folders are step-by-step plans, techniques, resources, and the like that help me to make money online.

For instance in my List Building folder of my Marketing Arsenal, I have templates that I have used to build successful landing pages, plans to help me create these sites for maximum subscriber conversions, a few ebooks that I refer back to on list building over and over again, and a few other things.

Now every time I want to build a new list, tweak an existing list so that I can get more subscribers, I open up my Marketing Arsenal go into my List Building folder and everything I need to know and use is right there at my finger tips.

So, that’s why you need to ask yourself. What’s in my marketing arsenal? If you said I don’t have one, it’s time for you to get started on building one. All you have to do is create a new folder on your computer somewhere and name it “Marketing Arsenal”.

Now what is it that you want to do? Let’s say it’s get traffic to a brand new site you have created. Then inside your marketing arsenal folder create a new folder called “Traffic Generation”.

Now open up your word processing program and create a new document and save it as TrafficPlan inside this folder. Right out a plan of action and save it again. Don’t know where to start? Then it’s time for you to start researching. Read articles, ebooks, blogs or whatever it takes to start finding ways you can drive traffic. Record all your findings in your TrafficPlan document.

While you’re researching if you find resources on getting traffic that you want to refer back to, just save them to your Traffic Generation folder.

Once you’ve done all your research, it’s time to take action. Start with the first technique. Use it. Does it work? How well did it work? Record all of this in your TrafficPlan document.

Overtime you will be an out of this world Marketing Arsenal that will allow you to do anything and everything you want! I wouldn’t take a million dollars for my marketing arsenal because it has the potential to make me millions of dollars, and with time and focus you could have a million dollar marketing arsenal too!

Liz Tomey is a successful Internet marketer who has produced several amazing products about creating an income online. If you’d like to get started with an internet marketing strategy, visit http://www.UndergroundMarketingStrategy.com.

Article Source: http://EzineArticles.com/?expert=Liz_Tomey

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