Putting the YOU in Your E-zine

July 27th, 2007 by Shirley Grant No comments »

By Alexandria K. Brown

I get many e-zines in my inbox every week, and they all offer useful information. But there are some I enjoy more than others.

What do the ones I love have in common?

They feel like they come from a REAL person. These publishers put some heart-and-soul into their e-zines. They share information about themselves. And because I FEEL like I know them personally, I’m more likely to buy from them at some point.

In the traditional sales world, they call this the “know, like, and trust” factor — I abbreviate it to “KLT”.

I was amazed to find that once I began sharing a bit about ME (the real Ali) in my e-zine, my response rates increased dramatically. More readers wrote me back, more clicked on my links, and more bought my products and services.

So, how can YOU put more you in your e-zine? Very easily. Here are a few ideas to get you started.

What’s Going on With YOU?

Quick: Think of three things going on in your life right now that you could share with your readers. Have you won an award? Were you mentioned in a national newspaper? Did you pull a hamstring doing Tae Bo? Are you teary-eyed because your daughter’s wedding is right around the corner? These are all events your readers can relate to and will appreciate you sharing.

One e-zine I used to get a real chuckle out of was Dave Balch’s “Big Bucks in a Bathrobe.” (His business has changed, so unfortunately he no longer publishes it.) In each issue, Dave not only shared useful information on running a profitable business, but also hysterical stories about “life on the ranch.” Dave and his wife own many animals, including horses, dogs, and “the parrot that just won’t die.” Whenever I saw Dave’s e-zine in my mailbox, I read it right away because I knew it would brighten my mood.

Reach Out for Help

Have a question you’d like answered? Why not ask your readers for help? Example: In 2005 I bought a new VW Beetle Convertible, and in my e-zine I asked my readers who had owned convertibles to share their tips on how to care for them.

You wouldn’t believe how many people wrote me back, telling me about their own cars, how much they love them, even sending me photos, and giving me some great tips on “topless” driving! I was delighted with the response.

Readers also love quick polls that allow them to give you their opinion. For multiple choice answers, I have used www.SurveyMonkey.com. It’s free for up to 100 responses, and reasonably priced for more. For a single question and open-ended answers, use www.AskMyEzine.com.

Give Us the Picture

Photos help your visitors and your e-zine readers feel closer to you instantly — it’s as if they know you better than before.

Unless you’re ugly as a toad, a decent photo will only help your sales. (Remember you’re building the KLT factor.) If you publish an HTML e-zine, put your photo in your top banner if you have room.

Also don’t be afraid of sharing photos of your family, pets, business associates, etc. (I post mine at a personal blog which is FREE to create at www.blogger.com.) You’ll be surprised how often your readers will click-through to see them. Example: “Click here to see me in action at my first swing dancing competition!”

After taking my course, one client of mine decided to share a photo of his pet pug, and he said his readers went NUTS! They wrote him back with photos of their dogs and it opened up a new level of communication for him with his subscribers.

Don’t Be Afraid to Have Opinions

Real people have real opinions. So voice yours, and people will perk up. I’ve found that my readers often respond best when they’re provoked and encouraged to see things in a new light.

If some don’t agree with you (and some won’t), their response can lead to a brand new discussion or article topic. Remember, if someone takes the time to write you back to disagree with anything you’ve said, be happy. It means they’re actually reading your e-zine!

Where, and How Much?

A great place to put this personal information is at the beginning of your e-zine in an “editor’s note” or “welcome message.” This welcomes the reader with a warm greeting from you and is the perfect spot to share these positive, personal tidbits.

Once you get the hang of giving more YOU to your readers, you’ll come to enjoy the art of sharing and the increased reader-interaction it brings. Just make sure that it doesn’t take over your e-zine. The bulk of your content should still be your main article, list of tips, etc.

Think of your personal information as the introduction that leads up to the main event!

Online entrepreneur Alexandria K. Brown, “The E-zine Queen,” publishes the award-winning ‘Straight Shooter Marketing’ weekly ezine with 21,000+ subscribers. If you’re ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at www.EzineQueen.com

Get Others to Build Your Site Traffic.

July 23rd, 2007 by Shirley Grant No comments »

by Richard Martin

What if you didn’t have to work at getting traffic to your website? What
if other people built your traffic for you? Don’t think it’s possible?…

To tell you the truth, it’s simple to accomplish.

This might seem like totally new information.

But, this isn’t nearly as hard as it is to game the search engines today.

The reality is that only one thing matters to consumers:

THE VALUE PROPOSITION.

In fact, this is they key to 90% of all OFFLINE businesses’ success too.
The best stuff rises to the top in ALL markets. People who are impressed
by a purchase tell their friends. And they tell their friends. The chain
continues.

Let’s take a look at the automobile market to show you an almost perfect
example of this phenomenon.

Honda began shipping cars to the United States more than 30 years ago.
Honda worked hard at improving their vehicle’s quality and value
proposition to the average consumer. They made sure their products were
the best or at least perceived as the best.

Did Honda market their cars better? NO WAY!

Why did Honda sell a TON of Accords last year? Because their cars rock.
They sell for roughly the same price as their competitors. But, their
QUALITY is off the charts!

How about this:

Why would you pay $27,000 for a competitor’s product that will break in 5
years, when you could instead, buy a new shiny Honda Accord that will last
far beyond 120,000 miles. You will be happy, but, your interest in social
standing starts to take hold.

You actually TELL other people how great your shiny new Accord is.

You describe the car’s benefits, the quality. The handling, the great
value exchange.

You look better to your friends & they appreciate the information. This
has been going on since the beginning of time.

This works the same online as it does in the real world. People recommend
your website by linking to it and visitors come to your site from those
links.

You won’t be able to stop people from linking to your site and visiting it
IF it really is excellent.

The reality is that new sites come out & totally wreck the feeble
competition in categories that are supposedly too competitive. Every day!
Why? Because their site is better, serves their customers better & people
spread the news quick.

OK, but what should be YOUR plan?

Pull no punches in making your site so good that visitors are amazed by
the quality, the resources, and the experience. If your site is about
mortgages, figure out EXACTLY what they want to know, give it to them, and
help them pass it on to their friends. That’s all.

Turn your site into THE authority site about mortgages. Hire people who
know the subject inside & out to add content and tools about refinancing
and calculators.

Create a REALLY quality directory on the best mortgage resources online.
Build it & gather the information personally. Serve the customer better
than anyone else does.

Go the extra mile & get all the extra benefit as a result.

What would you rather have anyway? 1 person (YOU) building links or your
satisfied prospects building them for you?

Offer the best stuff you can get your hands on, or write it personally if
necessary.

This is what is comes down to: strive to be excellent and let the traffic
take care of itself. If you actually are the best in your market, you WILL
soon be sitting on more traffic than you can reasonably handle.
———-
Richard Martin contributes to Websitetuts.com. You can learn more
about Website building, Internet Marketing tactics, & Website Traffic
today by visiting: http://www.websitetuts.com/.
This article may be FREELY reproduced and we encourage you to put it on
your website!

Extreme Traffic = Extreme Profit. Here’s how to do it FREE!

July 23rd, 2007 by Shirley Grant No comments »

By Terry Telford

Whether you have just completed your first site, or you’ve had a site for years, you need traffic. It’s no secret, Extreme Traffic = Extreme Profit. So how do you achieve Extreme Traffic? Well, it would be nice to tell you that it is simple, but lets get serious. If you operate a website for profit, it is a business, your business. Whether you are online or offline, your business requires time and/or money.

Offline, your business requires both time and money. Online, you can choose between investing time, money, or both. The goal of this article is to show you how to get Extreme Traffic to your site for FREE.

So what’s the catch? There is none. Once you have decided to get FREE traffic for your site, you have decided to invest time instead of money. This is nothing to feel ‘cheap’ about. Your time is valuable and you are investing it in your business. So lets get started.

NOTE: This system may sound complicated at first, but I have included a link to my online, step-by-step instruction manual at the end of this article. It is extremely user friendly and it’s FREE, of course.

In order to get FREE traffic, you need to build a FREE advertising machine. This will take a few hours, but your rewards far out weigh the time you will invest in building your machine. In the future, you want to spend less time maintaining, updating, and marketing your products and more time at the beach. So you need to build an advertising machine that works on the same principle as an airplane. You use 75% of your energy to take off and 25% of your energy to maintain your altitude. So your advertising machine will be built as a perpetual motion, non-stop, self-replicating advertising beast.

Here’s the nuts and bolts for the machine. First, you set up a website rotator. This is a special type of site that rotates a number of offers or opportunities so that each time it is visited, it displays a new opportunity. Let’s take a quick look at how this works. Visitor #1 comes to your rotator site and sees opportunity #1. Visitor #2 comes to your rotator site and sees opportunity #2. Visitor #1 comes back for another visit and sees opportunity #3. Get the picture? The secret to getting this system to generate leads is what you are advertising in your rotator.

Here’s what you need. In your rotator, you have a program that captures leads by the thousands. It is a self-replicating program that generates non-stop leads for you 24/7. The program is the key to the traffic explosion at your main site.

Here’s how the program works. First you sign up for hits for clicks exchange programs. These programs give you FREE hits to your site for setting up your start page to their site. This is not the home page to your website, but the start page to your web browser. If you just signed up for one, you would keep hitting the same surfers over and over, so you sign up for 10-20 and rotate them in your browser. The rotator code is located in the instruction manual link at the bottom of this page.

Next you sign up for FREE banner exchange programs. The banner exchanges run off the program you have loaded in your opportunity rotator, not on your main site. If you ran all the banners on your main site, you would end up with a banner farm and no space to sell your products.

Now you want to sign up for FREE exit exchanges. Exit exchanges trade you fresh hits for your site when you display their ad to the visitors that are leaving your site. This is totally FREE traffic. This is one of the keys to making this system self-replicating.

Then you sign up for FREE advertising sites. Individually, each site will get you a few hits per day, but if you plug them into each other, they become a nice little traffic generator that will send you hundreds and on good days, thousands of hits.

And finally you want to sign up for a FREE mailing list development program to feed you thousands of leads daily. This is not a safe-list. This is your own, private opt-in list that you can advertise any product you like. This list is worth gold and will make you hundreds of thousands of dollars over the next few months and years.

Now the secret is to plug all these systems and programs in to each other. Individually, each program works well and generates leads for you, but when they are plugged into each other and functioning together as a well oiled machine, you have a lead generator that just won’t stop.

Does this all sound complicated? Are you a bit confused as to where to start looking for all of this information? Not to worry. I’ve simplified the whole process for you. You can find everything you need to know about setting up this system in an extremely user friendly, 12 step instruction manual. You can access the manual at: http://10000hits.net/promo/introduction.asp?userid=95725 and it’s FREE, of course!

I wish you much success in all of your marketing endeavours. My virtual office door is always open so please contact me if I can be of any assistance with your marketing.

Vitals: Terry Telford is the author of the popular ebook, Website Ladder, and the founder of bpc publishing, where you can pick up your FREE and almost FREE website marketing and traffic tools. Visit http://www.bpcpublishing.com today!

Proven Fast & Easy Traffic Generation Methods

July 21st, 2007 by Shirley Grant No comments »

By Willie Crawford

One of the most perplexing questions faced by webmasters, especially those with new sites, is “How do I get traffic to my site?” Here are a few easy, inexpensive, and relatively fast methods I use to generate traffic.

1) Write and distribute ezine articles. This article you’re reading right now will send visitors to the site mentioned in my resource box at the end of the article.
You can do the same thing. Write articles on topics that you KNOW your target market is interested in, and then distribute them to ezine publishers and websites that publish others’ content.People will read your articles, and if the articles provides value to them, they will visit your site to learn more. It’s that simple.

The key to getting your articles published is to write something that provides genuine value to your readers. Actually teach them something. Potential publishers will see the value, and know that their readers will appreciate the articles… so they’ll publish them.

The key to getting your articles READ is writing about something people want to know more about. For example, this article is about generating more traffic. Monitor any online marketing discussion forum, or email dis-cussion list, and you’ll see that EVERY webmaster is interested in getting more traffic. So, I know that this article will be read.

Writing articles that will be published is both an art and a science. However, you can become proficient at it fairly quickly. I’ve written over 350 articles in the past 4 years, so it’s not that hard. The best system I’ve encountered recently on how to write and distribute effective articles is called Article Announcer. You’ll find it here.

2) Posting other related articles on content sites. You can create a website around a very focused niche topic, and then post other author’s articles on that site. You
can search article directories such as ArticleCity.com or IdeaMarketers.com and find thousands of articles others have written and give permission for you to use.
Usually, article writers do this in hopes of generating traffic and sales from their articles.

You can search through these sites and find articles on your topic. Then you simple copy and paste them into your website template, to create a site that will rank well in the search engines because the site is focused.

When I personally create these content sites, I use software to both locate appropriate articles, and to turn those articles into webpages. I have templates that
are in my basic site layout. The software that I use can find dozens, or even hundreds, of articles and automatic-ally insert these articles into the correct place on the page. It can even break up the articles, adding comments or AdSense ads in the middle.

An example of one such site that I’ve created is at:
http://cheapest-merchantaccounts.com. On that site’s homepage is a link to “Articles.” Following that link will take you to literally over 100 articles related to merchant accounts and ecommerce. ALL of those pages were created in less than 5 minutes. I used a piece of software called Content SiteBuilder, found at a site
called Content Desk. Basically I set up a template (inserting things such as my AdSense code, and links to affiliate products) and then I told the software where to put the articles. In a snap it output the article pages. Then I merely had to upload the pages to my server and link to them from my homepage.

“But does this generate traffic?” you ask. If you search on the term “cheapest merchant accounts” at Yahoo.com you’ll see that this site ranks number 5 out of over 1 million pages targeting that term. If you continued digging, you’d discover that the number 1 site for that term is a blog that I own, and the number 2 site also belongs to me… it needs lots of work :-) All of these sites generate traffic.. people looking for the lowest priced merchant account. So yes it does work. These visitors earn me revenue by either applying for the merchant account I recommend or by clicking on AdSense ads.

A key element in the success of the sites above is that I got them indexed quickly by linking to them from sites that were already indexed, and that were frequently
visited by the search engines. I also didn’t put a lot of time into building any of these site because of the Content Desk software. You can find out more about that software here.

3) PPC search engines. I like free traffic, but often when a site is first erected, you need to use pay-per-clicks to get that initial surge of traffic. Articles and the other methods I use are SO effective that I’ll only use pay-per-clicks if I’m in a hurry to refine the conversion rate. With pay-per-click traffic, since they are all responding to the same ad(s) you get more homogenous traffic. So it’s easier to separate elements in your testing and determine what’s effective. After refining the conversion process, whether or not I continue with pay-per-clicks often depends upon return -on-investment. I don’t like to put a lot of time into managing a site!

4) Create viral tools. Rebrandable PDF special reports work well, especially if you have an affiliate program.
If you don’t have an affiliate program, you can create these same reports on hot topics, and SELL or give, the reprint rights to others. In these reports you include
links to your “backend” products, or to websites you want to generate traffic to.

Key to the success of getting others to spread your viral tools is incentivizing them. Structuring your PDF document so that publishers and webmasters can profit from distributing it is the easiest way to do that. Money is a great incentive :-) In fact, you can even structure your articles so that publisher profit from distributing them. The way to do that is simply to allow affiliates to substitute their affiliate url for yours in the articles.

If you don’t run an affiliate program, you can even write articles for programs that you are an affiliate for. Then contact the affiliate program manager and offer to allow them to provide the articles to their affiliates. Since you are allowing their affiliates to change the url for that product (to their affiliate url), you need to have
a link somewhere in each article that points back to your site too. Most affiliate won’t have a problem with this if it’s a good article. It’s a win-win situation.

5) Camtasia Videos. Just as you use PDF’s to generate viral traffic, you can do the same thing with Camtasia videos. You can create short videos demonstrating how
to do something, and then you make these available to publishers. Camtasia has a feature that allows you to automatically redirect the viewer to a specified webpage
at the end of the video. You can either send them to your website, or you can create special videos for your affiliates that take the viewer to that affiliates url.
The possibilities are endless.

To see an example of how I use Camtasia video to both educate and generate traffic, watch my video entitled “Secrets Of The Internet Marketing Titans.” In this
video I explain why top Internet marketers seem to have an “inner circle,” and then explain how to break into that inner circle as a welcomed member. Because the video does educate, many ezine publishers are happy to tell their readers about it. You can view this video here.

6) Offer 5 to 20-part email courses to your website visitors. Often your website visitors who won’t subscribe to an ezine will subscribe to a course.
That’s either because the course has a higher perceived value, or becausethe course covers a topic they’re interested in more in-depth that an ezine would. In the course, you invite your readers back to your website for additional resources, tosee how something is implemented, etc. This generates repeat visitors to your website and gives you many opportunities to convert that subscriber to a customer.

7) Publish an ezine or some type of list from your website. An ezine allows you to have repeated contact with a person who may otherwise never return to your site. As you build the relationship, you can offer them various reasons for returning to your site. As an example, I try to keep my ezine to a reasonable length. Things that I can’t fit in my ezine – I post on my blog. So I invite my subscriber to return to my site to read those extra gems available only on the blog.

Publishing a list doesn’t have to be hard work. For example, I publish a list from a cooking related site that is written entirely by my readers. It’s a recipe exchange mailing list. Readers submit recipes or requests for recipes. These reader submissions are compiled into a twice daily digest that is edited for quality control and then sent out to the list. My editor inserts two sponsor ads in each issue. Those sponsor ads not only drive traffic to my site, they drive six-figure sales of a cook-book that I wrote.

The cooking list, written by the readers, creates such loyalty that if we ever miss a day of publishing, hundreds of readers write in to ask us to confirm that they haven’t been dropped from the list. Some subscribers have been on this particular list for over 5 years. Aside from a little editing, the list is on almost total autopilot. You can check out how this list is set up by visiting my cooking site here. You’ll
notice that the number one focus of the homepage is to build the list, so that we can generate the repeat traffic. It works beautifully!

So there you have seven ways to generate website traffic relatively fast, easy, and inexpensively. I even gave you examples that you can examine and model.
Implement just a few of these ideas, and you’ll get a nice steady flow of website visitors.
__________
About the Author: Willie Crawford has taught PROVEN Internet marketing techniques to thousands of successful Internet entrepreneurs since late-1996. Subscribe to his free, weekly ezine, which helps you cut through the clutter and time-wasting hype. Subscribe now by visiting:
http://WillieCrawford.com

A BRAND NEW [INTERNET] WORLD

July 19th, 2007 by Shirley Grant 2 comments »

By Theresa Cahill

A while back I heard the statistic that every 20
minutes 400 people begin using the internet for the
very first time.

400 people every 20 minutes… wow.

For the veteran marketer beginning to feel like there
are no new frontiers to conquer, this should provide
hope :)

Granted, it takes a while for those with the
inclination to explore the possibilities of making a
living online to find our little niche on the net.

And for those of us who’ve been around for a while, it
may seem like we’ve talked to every potential
customer, client, and interested party.

But… 400 new people every 20 minutes…!

So it’s safe to assume… nothing.

For example, this morning my brother-in-law called
from Texas. Though not heavy internet users, he and
his wife have pre-existing experience on the net and
using email. My basic assumption was since they
already were using the net and their email, there
wasn’t a lot I could tell them.

I was wrong.

Recently they decided (rightly) that to do business
online they needed to get rid of their old dial-up and
switch to high-speed access (in their case, DSL). This
much-needed switch now allows them to talk on the
phone and walk perspective clients through the signup
process – in the moment. Very basic, very necessary.

They received their new isp’s information by mail, and
proceeded to follow what they thought would get them
up and rolling with their email. Unfortunately, this
wasn’t the case. What one reads and what one does can
most certainly be two different animals.

Thinking everything was set up correctly, and still not
being able to get their email, they assumed it was a
problem on their “old” end – the dial-up service. Yet,
they are surfing with their DSL, so in essence that
cannot be the problem (though making sure one isn’t
still being billed by the old company most definitely
requires follow up).

So we took a look via telephone conversation at their
outlook express account. Boy, what a mess – either the
directions they received were written totally wrong or
(much more likely) they did not understand or follow
said directions “to the T.”

After a bit of screen-by-screen, line-by-line input,
voila! outlook express stopped sending “wrong!”
alerts and seemed ready to use. However, when I sent
them a test email, within seconds I received a
nondeliverable message. The message stated,
“Username unknown.”

This, of course, indicates that their new isp hadn’t a
clue that
suchnsuch@suchnsuch.net even existed. When I
last left them – going as far as I could over the
phone – they were going to place a phone call to their
new isp to get the information to gain access to the
isp’s member/client area. Inside there, one must first
create the email account in order to use the email
name to receive and send. Basic to most? Sure, but
again, not so basic to them.

The purpose to my not-so-short story? Never assume
anything!

I’ve two fre.e reports circulating that explain the
basics of both computer use (some not all) and ezine
a.dvertising. When I first put them together I
thought, “Geez, I hope people don’t think that…”
(fill in anything you’d like at this point, but be
kind please, *smile!*). I worried that I might insult
someone by leading them step-by-step through what I
perceived as “simple as pie” usage.

But it’s just not the case. These reports are
downloaded almost every day by those who need help.

From a marketing viewpoint?

Never assume when you make a contact or send
information or follow up on a lead that the person on
the receiving end has the computer and internet
knowledge sufficient TO follow up on your advice,
help, guidance. And, from their side of the fence,
not knowing means just that… they won’t and don’t
know enough to even be able to TELL YOU that they
don’t know.

It is your responsibility to “feel them out.” Ask
questions to assure yourself that they do in fact
have enough internet, marketing, and/or computer
savvy to take your program, product, or service and
run with it.

Ask them pointblank questions like, “Can you? Do you?
Will you?”

Honestly, it’s the little things that fall through the
cracks. Stuff as basic (to some of us) as email and
not-so-basic like research and marketing can be a full
and as-yet-unexplored plate for your lead. Just copying
and pasting one of your ads may be too big a task for
your brand new affiliate. Never assume!

Put your service, product, or program in their hands
and not follow up, and you’re sure to have one
frustrated, unhappy, and soon to quit individual.

And vice versa of course! Help them to be able to help
themselves and you’ve not only gained a friend for
life, but have ensured that – with work – they, too,
become marketing pros :)

======================================
ABOUT THE AUTHOR:
Theresa Cahill is the owner of
http://www.mywizardads.com and invites you to take a
look at the services of MWA and download fr.ee helpful
information and more at
http://www.mywizardads.com/sitemap.html

Do You Market To These Emotions Online?

July 18th, 2007 by Shirley Grant No comments »

By Daniel Levis

What can Mother Theresa and Charles Schwab teach you about marketing online.

Certainly these two historical figures saw two vastly different worlds in their lifetimes. Mother Theresa spent hers with the poorest of the poor, while Charles Schwab spent his with the richest of the rich.

But look at these two famous quotes.

“There is more hunger in this world for love and appreciation than for bread” Mother Teresa

“I have yet to find a man, however exalted his station, who did not do better work and put forth greater effort under a spirit of approval than under a spirit of criticism.” Charles Schwab

Do you see the underlying thread?

Regardless of who you are selling to, from one end of the social spectrum to the other, and everywhere in between, human beings are looking for appreciation, and approval, above all else.

Show your customers how the use of your product yields a sense of importance, and recognition, or how it helps them avoid embarrassment and indifference, and you will make many more sales than if you simply describe the qualities of your product.

But it takes a certain kind of selling to pull this off.

While your advertising can speak directly about the features of your product, and explain what those features do for your customer, it is much more difficult to transfer emotional meaning with the same directness.

Yet it is the emotions that trigger desire in the buyer. As an advertiser, it is your job to bring those desires that already exist in the buyers mind to the fore. To stir them to life, so to speak. And the best way to do that is through indirection.

By wrapping your sales message up in a story, you give your prospect permission to imagine. You’re not telling them how they should feel. They instinctively project themselves into the tale. They can’t help themselves. It’s what we all learnt to do as little children.

Remember this. Without imagination, there is no desire, and without desire, there is no action.

When someone comes to your website and reads your copy, do they see themselves using your product? Do they see themselves living the results of using it? Even more importantly, do they see others approving of them, and appreciating them for having done so?

That may sound like a strange way of thinking about a product, but let me give you an example of what I’m talking about.

Let’s say you’re selling a diet plan. How do you use indirection and storytelling to trigger your prospect’s desire for it?

You might talk to your overweight potential client like this… —————————————————————————————- Imagine yourself walking briskly along a hot, sandy, sun drenched beach. An azure haze hangs over the skyline as the warm wind caresses your bare skin.

As you stride confidently to your favorite spot, your breathing is normal, and your body relaxed. You smile to yourself, knowing you could walk for miles like this without becoming fatigued.

The beach is busy, and as you glance around you catch the eye of someone of the opposite sex. They smile at you, and you smile back. You walk assuredly into the water, and swim a couple of hundred yards out and back with ease. Lying back on your towel you can’t help but think…

‘Life Has Never Been So Good’

OK, now stop dreaming, and answer this question. Did you have a little trouble seeing yourself in that picture? If so, then take heart.

A slim, sexy figure and abundant self-esteem can now be yours, thanks to the amazingly simple and easy to follow…

——————————————————————————————

Do you see how indirection works? You don’t have to come right out and tell your potential client people will appreciate them, and approve of them as a result of what your product can do. You don’t have to tell them they’ll no longer feel embarrassed by their weight in social situations.

The story does it for you. Now you’ve got their undivided attention, and a real chance to prove your product is unique and that it works.

Copyright 2005 Daniel Levis

Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author “Million Dollar Online Advertising Strategies – From The Greatest Letter Writer Of The 20th Century!”, a tribute to the late, great Robert Collier.

Let the legendary Robert Collier show you how to write words that sell…Visit the below site & get 3 FREE Chapters! http://www.Advertising-Online-Strategies.com/ad-strategies.html

Article Source: http://EzineArticles.com/?expert=Daniel_Levis

7 Ways To Get One-way Links To Your Site

July 18th, 2007 by Shirley Grant No comments »

By Stephanie Hetu

One way links will help you gain better rankings in the major search engines. Here are 7 ways to get them :

1. Write articles
Writing articles alone won’t get you one way links, but if you submit it to articles database online, you will gain many one way links. The article database site will give you a link back AND the webmasters who reprint your article on their site will also give you a link back! If you write and article with a catchy title or in-demand content, you can get published hundreds of times online, which will give you tons of backlinks.

2. Participate in forums
In forums, you can usually have a link in your signature. This used to work extremely well about a year ago. Today, it is not as efficient, but it can still be good to do it sometimes on highly popular forums.

3. Participate in blogs.
Blogs are similar to forums. They get spammed a lot, but if you take the time to write useful comments on some of them, you can get some good one way links out of it.

4. Ask for it!
Do some research online for sites in your industry with a high ranking in the search engines. Send an email to the webmaster and tell them you think your site could be of interest to their readers, and ask them to put a link up! This can be time consuming, but it can sometime get you link on very high ranking sites.

5. Submit to directories
Also a time consuming job, but manually submitting to directories will get you many owe way links because a lot of them don’t ask for a link back. Don’t use a software to automate the submission though, because you can actually hurt your ranking doing that.

6. Write useful content
If you have very interesting content, or a cool tool on your site, people will naturally link to it!

7. Give testimonials
If you use a product, or read a book, and really like it, send a nice testimonial to the website owner. Many will give you a link back on their sale page. This gives you a one way link and often, quite a bit of traffic because people are curious to find out more about the person who gave a testimonial!

Stephanie Hetu
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