Does your prospect have to go through all the stages where you develop more trust, to finally opt-in to your VIABLE contact list, or buy one of your products? No!

Should you make any less effort to continue building on the trust in that relationship with your prospect once they do opt-in or buy? No!

So is building a relationship with your prospect to trust you enough to give you their REAL name and REAL email address worth the time and effort? Yes!

If you offer ways to prove yourself as someone they trust sooner versus later, the extra time and effort is definitely worth it to be almost guaranteed you are going to get their real name and real email address. And if you make your content truly solutions oriented you are far more likely to have that prospect actually open and read your follow up and broadcast solicitation e-mails.

For now you just need to understand that creating a “Multi- Channel Web Activity System” is not hard, and not terribly time consuming. There is a good possibility you have most of it already in place. It just needs some revisions and edits. You just need to integrate the channels you have in place and add the channels you don’t yet have in place.

You can start your “Multi-Channel Web Activity System” with nothing more than a web site, blog, your opt-in page and your options opt-in page and build on it from there. Again, the point is to resist the temptation to drive traffic to your opt-in only page.

Please don’t think you have to follow all the advice in this eCourse in one sitting, one day or one month. Obviously the sooner you get your entire system in place, the sooner it will gain you the results you’re after. A VIABLE Contact List of prospects that trust you. The concept is just common sense; cast a bigger net and you’ll catch more fish.