Blog Promotion: 7 Strategies That Work By Jack Humphrey
I just finished looking at my stats and thought I would
show you where my traffic is coming from and what
marketing tactic I used to get it.
Below are only the things that produced visitors to my
site in the last 48 hours. Nothing theoretical
whatsoever.
1) Search Engines
Yesterday was my biggest day yet with this new site
platform and the performance is unlike anything I have
ever experienced before.
I had more search engine traffic from more phrases in
one 48 hour period than ever.
>From very nice short tail keywords like “video
syndication” to fat long tail phrases like “how to get
more friends on myspace.”
And everything in between.
How do I do so well in the engines?
I use the very best publishing system on Planet Earth.
Nuff said.
2) Article Syndication
LOL - right? Wrong. Article syndication is still a very
powerful traffic driver if you do it properly.
Rather than try to be on every article directory on the
web, I go for the most important article directories on
the web.
I also write the best content I can on highly relevant,
topical, hot issues in my niche.
I do not wirte and syndicate articles for links. I
write for traffic. Huge difference most people
completely ignore.
I syndicated this article over the weekend and am
getting traffic from the following article sites:
* GoArticles.com * Ezinearticles.com
I will get traffic from many others, but I am only
showing you today what happened to drive real targeted
traffic in the last 24 hours. (People don’t do this
anywhere else that I know of by the way!)
I syndicate my articles exclusively with
SubmitYourArticle.com.
3) News Readers
Because I have several feeds to choose from, and a wide
range of related topics I publish on, I have feed
subscribers on all kinds of readers.
In the last 24 hours I have gotten traffic from people
using feed readers from:
* Yahoo * Google * Bloglines * Delicious, and *
different versions of desktop readers like
MyWebTop.com.
4) Links
I’ve gotten significant traffic in the last 48 hours
from sites such as:
* BradFallon.com * CreativeBits.org *
WillieCrawford.com * MichelFortin.com
and many many others.
These are link partnerships or just people pointing to
specific posts here and commenting on their blogs.
The better your content, the more people comment and
trackback your site. So good content equals good link
traffic.
5) TrafficSwarm
I get a good amount of traffic each day from
TrafficSwarm, which is no new kid on the block.
I have tested the traffic from this service and opt-in
rates are good, meaning the traffic isn’t junk traffic,
if you were wondering.
They have a free and paid version. Don’t bother with it
on the free level. It is extremely inexpensive traffic
compared to Adwords and Co-registration, and there are
other benefits of membership aside from direct traffic
and subscribers.
6) Video Syndication
I have been doing screen capture blog marketing videos
lately and syndicating them on all the free video
sharing sites available.
Since I started (I have only done 4 so far) I can
attribute top 10 rankings in Google for terms like
“blog marketing videos” and many others to this
marketing tactic alone.
Since video sharing sites are all popular (none of the
sites I syndicate videos to are under PR5, most PR6 or
higher) the links are worth a lot and the traffic is
great each time I submit a video.
Video syndication will be one of the buzz phrases of
2007. Glad I am in the top 10 for that phrase too!
7) Tagging and Pinging
Or simply posting properly and showing up automatically
(and practically instantly) in places like Technorati
which track blogs, is a big daily traffic driver.
Right after I post this I will see traffic from
Technorati and other sites that I ping.
Kind of encourages me to post regularly knowing every
post brings me more traffic and another chance to score
in the engines for more keywords.
If you don’t know how this is all done, the best
information available on the subject is from Sean Wu.
Again, the above tactics all resulted in real, live,
free targeted traffic to the Friday Traffic Report in
the last 48 hours.
Thought you’d like to see what is working based on my
actual log files rather than more theoretical pieces
from people who don’t necessarily use the tactics they
push to drive traffic to their own sites.
—About Jack Humphrey—
Jack Humphrey is the editor of the Friday Traffic
Report. He teaches blog marketing, social marketing,
and link building strategies. Stop by and subscribe to
his blog at http://www.jackhumphrey.com
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