by Richard Martin
What if you didn’t have to work at getting traffic to your website? What
if other people built your traffic for you? Don’t think it’s possible?…
To tell you the truth, it’s simple to accomplish.
This might seem like totally new information.
But, this isn’t nearly as hard as it is to game the search engines today.
The reality is that only one thing matters to consumers:
THE VALUE PROPOSITION.
In fact, this is they key to 90% of all OFFLINE businesses’ success too.
The best stuff rises to the top in ALL markets. People who are impressed
by a purchase tell their friends. And they tell their friends. The chain
continues.
Let’s take a look at the automobile market to show you an almost perfect
example of this phenomenon.
Honda began shipping cars to the United States more than 30 years ago.
Honda worked hard at improving their vehicle’s quality and value
proposition to the average consumer. They made sure their products were
the best or at least perceived as the best.
Did Honda market their cars better? NO WAY!
Why did Honda sell a TON of Accords last year? Because their cars rock.
They sell for roughly the same price as their competitors. But, their
QUALITY is off the charts!
How about this:
Why would you pay $27,000 for a competitor’s product that will break in 5
years, when you could instead, buy a new shiny Honda Accord that will last
far beyond 120,000 miles. You will be happy, but, your interest in social
standing starts to take hold.
You actually TELL other people how great your shiny new Accord is.
You describe the car’s benefits, the quality. The handling, the great
value exchange.
You look better to your friends & they appreciate the information. This
has been going on since the beginning of time.
This works the same online as it does in the real world. People recommend
your website by linking to it and visitors come to your site from those
links.
You won’t be able to stop people from linking to your site and visiting it
IF it really is excellent.
The reality is that new sites come out & totally wreck the feeble
competition in categories that are supposedly too competitive. Every day!
Why? Because their site is better, serves their customers better & people
spread the news quick.
OK, but what should be YOUR plan?
Pull no punches in making your site so good that visitors are amazed by
the quality, the resources, and the experience. If your site is about
mortgages, figure out EXACTLY what they want to know, give it to them, and
help them pass it on to their friends. That’s all.
Turn your site into THE authority site about mortgages. Hire people who
know the subject inside & out to add content and tools about refinancing
and calculators.
Create a REALLY quality directory on the best mortgage resources online.
Build it & gather the information personally. Serve the customer better
than anyone else does.
Go the extra mile & get all the extra benefit as a result.
What would you rather have anyway? 1 person (YOU) building links or your
satisfied prospects building them for you?
Offer the best stuff you can get your hands on, or write it personally if
necessary.
This is what is comes down to: strive to be excellent and let the traffic
take care of itself. If you actually are the best in your market, you WILL
soon be sitting on more traffic than you can reasonably handle.
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Richard Martin contributes to Websitetuts.com. You can learn more
about Website building, Internet Marketing tactics, & Website Traffic
today by visiting: http://www.websitetuts.com/.
This article may be FREELY reproduced and we encourage you to put it on
your website!
