Get the Most of Your Online Purchases

June 25, 2007 by Shirley Grant
Filed under: Traffic Generation 

by Anne Marie, 2007

Here is a little trick for free and simple advertising for your website/business.

Think of all of the products you have purchased and programs you have signed up for in your online venture.

Some of them were good, others were not. For all the products that satisfied you, go to each one of the providing companies and submit a testimonial.

What is a testimonial?

According to Wikipedia, “In promotion and advertising, a testimonial or endorsement consists of a written or spoken statement, sometimes from a public figure, sometimes from a private citizen, extolling the virtue of some product.”

Just write a few sentences that are meaningful and that make the product or the service sound good (but only if it’s really good).

Then just email your testimonial to the companies that provided that service or product. Make sure you put the word “testimonial” in the subject line of your email and your name and website url at the bottom of the testimonial.

Here it’s an example of a testimonial I have recently received from one of my customers:

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“I just want to say that I appreciate how helpful you have been.
You are very responsive with a great eye for detail.
I would recommend you!”

My customer’s name
My customer’s website
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Some companies will not post your testimonial but many will do it if you write a meaningful and true one.

Pay attention! From a visitor’s view, testimonials are of three types and so it should be for the companies:

1) Testimonials signed John Doe from California and no link to a website.

You can see such fakes all over the internet, especially on money-making websites where they promise you’ll make a lot of money without doing anything. You know the type. No serious visitor will believe such a testimonial.

2) Testimonials containing an affiliate link.

That’s a step forward but not a big one. Put yourself in a visitor’s shoes … Who’s this guy who endorsed this program? Well …is just one of the hundreds of unidentified affiliates of a certain program…

3) Testimonials containing a link to YOUR website.

Well, now a visitor can see that a real person, a serious business owner endorsed that product or program.
That’s completely another story!

And by the way, you know that Google has revolutionized SEO (search engine optimization) by heavily weighting the importance of links. In short, if many sites link to your website, then your site will probably get a higher ranking.

That’s what the testimonial will provide: a one-way link to your website.

This is a very effective and FREE way of advertising.

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Comments

One Response to “Get the Most of Your Online Purchases”

  1. MMEzine » Thank goodness it’s Monday! on June 25th, 2007 2:09 pm

    [...] Get The Most of Your Online Purchases by Anne Marie http://shirleyagrant.com/2007/.....purchases/ [...]

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